OK, so Google is doing something that looks counter-productive. The rest is speculation based on that allegation. That’s the allegation everything hinges on. The news is that Google is planning to include ad blocking software in an upcoming version of Chrome and it will have an announcement within some weeks. It could very well be a veritable story, but whenever anonymous sources are used, it would be prudent to take the story with a tiny grain of salt no matter who is reporting it. For all we know, that could mean that it came from the rumor mill. Why would Google want to block ads? Isn’t its business model based on delivering advertising and cashing in on a portion of the revenue then distributing some of it to websites that display the ads? This might sound even more shocking, but including an ad blocker in Chrome might actually prove to be quite an advantage to the company.īefore to getting into the juicy stuff, I would be doing a disservice if I didn’t first mention that the Wall Street Journal story cites as its source as “people familiar with the company”. The news is likely a shocker to everyone up to and including advertisers, publishers and everyday folks who browse the web. Last Wednesday, the Wall Street Journal published a story about Google’s plans to include an ad blocker in a future version of its Chrome browser.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |